"Consumer confidence hangs stubbornly in the deep red heading into Black Friday, signaling significant challenges for retailers at the start of the holiday shopping season.
The ABC News Consumer Comfort Index stands at -47 on a scale of -100 to +100, the same as at this time last year and just 5 points from its worst ever in a Black Friday week, -52 in 2008. (The nearly 25-year-old index hit its record low, -54, a week later.)"
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